General Mills’ Reese’s Puffs released the latest version of Travis Scott’s cereal box designs and they flew off the shelves again! Summer of 2019 the two signed an agreement releasing Travis’ first cereal packaging design, those first boxes sold out in 30 seconds. How else to kick off 2020 than with a new box design that
Tag: package design
Shopping for that packaging designer, graphic designer, or creative type in your life? You know the ones, they point out poorly kerned type on gas station signs and roll their eyes? While you ponder what the hell is kerning, let’s see what’s hot on the gift list of those designery people we all love. As
Ever wonder where professional design teams find inspiration for groundbreaking packaging design? Look around, inspiration is everywhere and it’s more accessible to everyone than ever before. Asking where not to look is equally important. Googling “packaging design” delivers vast and never-ending examples of packaging design, but only reflects the solutions delivered to the market. Relying
The People of Packaging (POP) podcast, hosted by Ted Taitt of CPP Global and Adam Peek of WS Packaging Group introduces listeners to experts within the packaging design industry. “You’re the link between the brand and an immersive experience with the customer” – Ted Tait, People of Packaging In POP’s Episode 7, Creative Director of Packaging,
Victoria Beckham Beauty’s packaging is #NotPerfect, and we’re ok with that. Embracing imperfection is a level of honesty we should expect from every brand. “Superior craftsmanship alone is no longer enough — beauty brands must also be agents of change.” VictoriaBeckhamBeauty.com As consumers we know brands can’t always achieve perfection from day one. But having
Spotting Design Trends, Part 1 – Life Cycle of a Trend Do you want to learn to spot design trends? Of course you do. That’s why you’re online searching for “packaging design trends” or “graphic design trends” for 2020. How do you know what to click and who to believe? The real question is how
These four easy to follow Principles to Effective Packaging Design will insure your packaging stands out and creates a memorable OOBE, Out Of Box Experience.
Learn how to design packaging using photoshop mockups for client presentations and unboxing experiences.
Get a breakdown of the complete package design process from client intake to final launch of a rebranded package design for a family brewery.
Gary Vaynerchuck launched his own wine subscription business, but did he just set the trend that will bring the end of instagramable packaging?