Ever wonder where professional design teams find inspiration for groundbreaking packaging design? Look around, inspiration is everywhere and it’s more accessible to everyone than ever before. Asking where not to look is equally important. Googling “packaging design” delivers vast and never-ending examples of packaging design, but only reflects the solutions delivered to the market. Relying
The People of Packaging (POP) podcast, hosted by Ted Taitt of CPP Global and Adam Peek of WS Packaging Group introduces listeners to experts within the packaging design industry. “You’re the link between the brand and an immersive experience with the customer” – Ted Tait, People of Packaging In POP’s Episode 7, Creative Director of Packaging,
Victoria Beckham Beauty’s packaging is #NotPerfect, and we’re ok with that. Embracing imperfection is a level of honesty we should expect from every brand. “Superior craftsmanship alone is no longer enough — beauty brands must also be agents of change.” VictoriaBeckhamBeauty.com As consumers we know brands can’t always achieve perfection from day one. But having
KITH partnered with Don Julio Tequila for their NYFW invitation to celebrate their broad range of inspiration. From custom bottle and labels, to the leather bound and gold hinged box, this will surely be Don Julio’s most sought after bottle. Unexpected unboxing experiences, collaborations, and unlikely material combinations are every reason I fell in love
Shoebox Museum opens next week in NYC The team at How Life Unfolds partnered with Matt Halfhill of Nice Kicks to celebrate shoebox design. The pop-up museum breaks down the sneaker box into three categories: design, brand experience and uncommon concepts. Having access to an exhibit like this is a once in a lifetime opportunity
Structural packaging delivers memorable UX moments connecting consumers to brands.
These four easy to follow Principles to Effective Packaging Design will insure your packaging stands out and creates a memorable OOBE, Out Of Box Experience.
Gary Vaynerchuck launched his own wine subscription business, but did he just set the trend that will bring the end of instagramable packaging?