The People of Packaging (POP) podcast, hosted by Ted Taitt of CPP Global and Adam Peek of WS Packaging Group introduces listeners to experts within the packaging design industry.
“You’re the link between the brand and an immersive experience with the customer”
– Ted Tait, People of Packaging
In POP’s Episode 7, Creative Director of Packaging, Evelio Mattos discusses his process for identifying key UX touchpoints and how to layer branded communication into the unboxing process. Packaging trends, sustainability, single-use-plastic shaming, and the value of working with students are tackled in this nearly hour-long interview.
“There are so many ways to a more sustainable package, it doesn’t mean you’ve got to change your current material to granola.”
– Evelio Mattos
Listen to the podcast in its entirety below.