KITH’s NYFW Invite is Exactly Why I Got into Packaging

KITH partnered with Don Julio Tequila for their NYFW invitation to celebrate their broad range of inspiration. From custom bottle and labels, to the leather bound and gold hinged box, this will surely be Don Julio’s most sought after bottle.

Black & gold foiled leather appliqué on custom Don Julio bottle Photo @RonnieFieg

Unexpected unboxing experiences, collaborations, and unlikely material combinations are every reason I fell in love with packaging.

Leather wrapped wooden box NYFW invitation from Kith Photo @RonnieFieg
Unboxing the KITH NYFW invitation begins with golden latches and ends with a little salt and a wedge of lime. Photo @RonnieFieg
Don Julio’s soon to be most expensive bottle of tequila. Photo @RonnieFieg

Evelio Mattos - Creative Director

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA's "Designers to Watch", Evelio is an industry recognized packaging design expert. He's a creative producer known for strategically bridging package design and sustainability, with flawless manufacturing. Evelio’s passion for designing and engineering memorable unboxing experiences for global brands and consumers, can be seen in his creative collaborations with some of the world's most sought after brands.

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