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By Evelio Mattos - Creative Director in packaging, unboxing on
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Shoebox Museum opens next week in NYC

The team at How Life Unfolds partnered with Matt Halfhill of Nice Kicks to celebrate shoebox design. The pop-up museum breaks down the sneaker box into three categories: design, brand experience and uncommon concepts.

Reebok’s Alien Stomper and Triangular Shoebox. Image Sneakerbox.com

Having access to an exhibit like this is a once in a lifetime opportunity for packaging designers seeking inspiration. From single hinged to drawer-styled shoeboxes, you can expect to see everything from paperboard to plexiglass collectible packaging.

Nike Mag’s Super Sleek Sneaker Packaging is Outta Time. Image Highsnobiety.com

The Shoebox Museum will feature vintage Reebok, early Vans “Off the Wall”, the evolution of the cult classic Air Jordan and more. Get hands on with the brands and boxes that have propelled sneaker culture to new heights in the last decades.

“I am obsessive when it comes to details.”
PUMA’s Brand Lead Designer Jan Hippchen, responsible for designing PUMA’s shoe boxes

Located at 198 Allen Street, the museum will be open to the public daily from 10am to 7pm from August 29 through August 31. You can bet, I’ll be there.

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Published by Evelio Mattos - Creative Director

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA's "Designers to Watch", Evelio is an industry recognized packaging design expert. He's a creative producer known for strategically bridging package design and sustainability, with flawless manufacturing. Evelio’s passion for designing and engineering memorable unboxing experiences for global brands and consumers, can be seen in his creative collaborations with some of the world's most sought after brands.

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