Structural packaging has the power to create memorable touchpoints at any step of the consumer experience.
Slovakian Bank delivers surprise and delight in one of the most unexpected consumer encounters. The final document hand off in the mortgage process.
MUW Saatchi & Saatchi set out to create a connection with CSOB Bank’s clients by incorporating structural design into the final transaction. At the close of the sale the home buyer receives their final documents and there is little to do but shake hands and walk away. By developing a document folder that converts into a moving box, CSOB Bank transitions the client into the moving phase of home ownership.
Structural packaging delivers memorable UX moments connecting consumers to brands. MUW Saatchi & Saatchi ends the consumer’s home buying journey with the tools to move in to the next phase of their life.
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